Task 1 Textual Analysis

other two text i will briefly go into te amo and because of you..



Neyo -Miss Independent

As he strolls past the women in the workplace we see he is the only man amongst them .The female gaze (Gammon and Marshsment) is on him even though he’s in not sexually objectified. The next shot emphasises the fetishization of the woman's legs filmed from a low angle. This could also hint at sexual harassment in the workplace where women are still objectified althought they're independent but they still possess that alluring female charm. Even when he looks out the window he checks a woman out walking her dog so in terms of gender representations the man is still the one making the 1st moves ( chivalry factor) and they're known to have roaming eyes therefore its re-enforced.

In the meeting scene it could suggest that men don't pay to attention to anything unless they have a beautiful woman motivating them. Furthermore the scene when Neyo manoeuvres his hands around an imaginary waste of a woman it emphasises that women are sexual objects there to be looked at. When he goes up to her the mise-en-scene is him behind hint towards a post-feminist era where she is leading the way with her books.
The type of shots used are close-ups on different females such as 'oral fixation' (pen in girls mouth-phallic object) spectators gaze and female gaze. When Keri Hilson comes on screen her boobs, legs, face, the slow pan up illustrates her 'to-be-looked-at-ness'.

The backing dancers-women-‘bootyshaking’ even when the women go down slowly with their suitcases dancing by the women is sexual compared to the men. They take their blazer off and throw it at the screen almost stripper like as if they're rejecting their independence. New Right would argue for the keeping of traditional values like the nuclear family where the gender roles are very clear. The mother portrayed as the housewife and the man as dominant. The male backing dancers reinforce this role in their suits.
The way in which the woman is splayed over her work desk in inappropriate-suggests women are good for nothing but the obvious.The shaking of the hands suggests equality.

‘Men were more likely to be assertive (or aggressive), whilst women were more likely to be passive. Men were much more likely to adventurous, active, and victorious, whereas women were more frequently shown as weak, ineffectual, victimised, supportive, or laughable or merely ‘token females’ (Gunter,1995)-David Gauntlett- Media, Gender and Identity

It is our view of gender (which everyone agrees to be culturally constructed) which leads to this view of sex - Judith Butler

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In his other video 'because of you' the stereotypes are reinforced of women being sexually objectified




Rihanna- so hard

It starts off with her in front of line-up on army men her being the chief as she walks past them up and down like she’s in control of them yet they are the ones who pull out the phallic gun. Her image draws the male gaze where she’s wearing the red lipstick (femme fatale) and has dirt on her cheek and two pieces of black tape to conceal her breasts so she in control of what the audience see (post fem). The scenes when she’s stomping around the sand with landmines going off demonstrates her fearlessness its anchored by the lyrics as well as the mise en scene dark makeup, clothes; spikes. The way she dances in the garage setting she holds her crotch like a man. She fires the gun into the air and when she walks off the camera focuses on her bum.

The scene where she rubs herself with mud is for the male audiences to fulfil their sexual desires. As we can see the background accessories here are men simply holding guns but look like they’re frozen as they want the attention on Rihanna. The poker scene portrays she’s one of the lads gambling away into money enjoying risks. Also she’s the only women playing with guys. Could be seen a man’s fantasy of having one women shared with many men.

Although when she’s in the Mickey Mouse hat and bullet made top, her childlike innocence is present as Mickey Mouse is for children but bullets as her tough exterior are associated with violence so the two images are set up in binary opposition. When she’s waving the flag her outfit could be considered raunchy due to exposure of her dangling buttocks and tattoo which expresses her rough nature.

Gulsen Huseyin (A message for the media, young women talk- Jane Waghorn) – women can also interpret laddism as a sign that men would prefer them to go back to being more traditionally ‘feminine’ since men feel they are being more ‘masculine’

Nancy Friday -Made a career out of compiling and examining women’s sexual fantasies. She aimed to deconstruct the angel/whore dichotomy by celebrating women’s erotic pleasure in its various representations. (Introducing Feminism- Cathia Jenainati- Judy groves)

In another video of hers from the same album 'rated r' her song 'te amo' ( i love you) sparked some controversy over the act of lesbianism which injects into womens mind that we dont need men and for men perhaps its fulfilling their sexual fantasy's.

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the main differences in terms of gender roles is that Neyos is presented as the new man to some extent as hes working below the woman which suggests a post feminist era and that working women have that power to hold their on makes them a bit more desirable eliminating the passive pretty houswife figure, but competition between sexes is still present in Rihannas hard. She appears to develop a more masculine sense of style and attitude this could suggest that men are stil seen as the dominant top dogs as women have to change to be more successful and have that determination like men to suceed and be taken seriously.She provides a challenging role model figure to younger girls encouraging independence.